Purple Strategies

One of my first design assignments as a Junior Designer at Purple Strategies was to assist in implementing our brand refresh on social and other internal communications.

As I have grown in my time at Purple, my role has increased and I now officially work on our new marketing team under our Marketing Director and serve as the go-to designer for all internal and external brand communications.

Our goal is to create polished content for our business page and members of our leadership that represents our brands capabilities and shows off our smart thinking in a clean way that makes people lean in.

Here’s some of that work!

In my role on the marketing team, I am also responsible for crafting long-form editorial pieces that showcase our research insights. These documents are published on our website, LinkedIn, and in our newsletter. This work allows me to flex my visual storytelling skills while continually refining how I break down complex information through data visualization. Below are excerpts from these pieces.